Transnational entertainment is on the rise with shoes like Sesame Street, the Biggest Loser and American Idol being sold and reformatted everywhere. CNN, Fox and Al Jazeera broadcast to a huge international audience, but they are news networks. When will there be a completely transcontinental popular music or children’s network? It might seem like a pipe dream, but with the growing number regional shows, bridging this gap might just be the next corporate step. Instead of sending or importing shows to other networks, an international network would made its own programs and partner with production companies everywhere for content.
I’d like to spend a Sunday watching a line up of Jersey Shore, Lake Shore (Canada) or maybe Bosporus Shore (not actual, yet). Instead of hunting on the internet for foreign music, I could watch music videos from Mali, Portugal or New Zealand. World Idol, would be on there. And of course, a Big Brother World. If I were creator of this station, I would make sure there was a strong outreach and development component to reach undeveloped entertainment pools. There might be a lot of opportunities for soft power diplomacy to take root here. If people became exposed to each others cultures and began to understand their thinking, there would be greater international cooperation. In the privacy of a living room or in front of a lap top, a person could open their mind about another culture. It might solidify negative preconceived notions of a culture to (lazy, greedy or impolite), but at least the strange customs would be humanized and therefore less scary.